POLITICO: Coalition proposing 2022 ballot question to classify app-based drivers as independent contractors launches new website and digital ad

POLITICO Massachusetts Playbook covers the launch of yesformassdrivers.org:

GOOD MONDAY MORNING, MASSACHUSETTS. Speaking of 2022…

FIRST IN PLAYBOOK: The industry-backed coalition proposing a 2022 ballot question to classify app-based drivers as independent contractors is launching a new website and its first digital ad today.

“We need new rules for the road,” a woman says in the minute-plus video that officially launches the “Yes for Massachusetts Drivers” campaign. The video is part of an under-$50,000 digital buy from the Uber, Lyft, DoorDash and Instacart-backed coalition, and serves as an opening salvo in what’s anticipated to be a costly ballot battle.

The video drops days after the coalition submitted signatures for two versions of its proposed ballot question to the secretary of state’s office for review. There are several more steps before either version could appear before voters.

The coalition contends in its video that approving the ballot question could ensure drivers’ flexibility, bring “historic benefits” and “stop the lawsuit” filed by state Attorney General Maura Healey that argues drivers and deliverers are currently being misclassified as independent contractors and denied benefits in violation of state law.

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